The most popular UAE packaging machinery industry

2022-07-28
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The United Arab Emirates' packaging machinery industry and food machinery market have great potential

in the international market, the competition of packaging machinery such as food processing machinery is still fierce. The main aspects of the competition are product quality, price and after-sales service. During the exhibition for more than half a year, it was learned that German packaging machinery was recognized by insiders as having good quality, so it also had a large market share, about 25%. However, its high price is also well known. The average price level is 10%-30% higher than that of similar equipment in the United States and more than that of Chinese products. Take the full-automatic flour filling machine as an example. The price in Germany is 750000 US dollars, while the external quotation of Chinese products is only 176000 US dollars. The high price of German machinery can also have such a large sales volume as that of Jinan Shijin, a domestic first-rate universal fastener testing machine manufacturer. The reasons are: first, the product quality is really good; second, there are other preferential conditions, such as a 10-year shelf life and itinerant after-sales service, to lure consumers. Packaging equipment manufacturers in the United States and Japan mainly produce small and medium-sized production line equipment with moderate prices. A flexible packaging equipment recently developed in Japan has a high degree of automation and easy operation. It can change the size and output requirements of the packaging only by replacing some parts. It has a great attraction to customers in the UAE market. However, most of the packaging machines produced in Japan are considered to be of average quality and expensive

on the whole, the technical level of China's packaging machinery is not very advanced, and the product specifications and models are not available. However, on the whole, the low price is unmatched by other countries. The selling prices of Chinese products are not only much lower than those of Germany and Italy, but also lower than those of Japan and Taiwan. Therefore, Chinese products, especially small and medium-sized packaging machinery and food processing machinery, are more suitable for the market demand of the United Arab Emirates and even the whole Middle East region. The first reason is that the UAE's packaging machinery manufacturing industry has not really started yet, while the market demand for packaging machinery is increasing day by day. Second, the UAE has a weak industrial foundation, and the people have the concept of emphasizing business and light industry, so that many opportunities in the industrial field are given to foreigners. In the United Arab Emirates, most foreigners are Indians and Pakistanis. Due to their weak social foundation and limited capital, they are mostly engaged in small-scale workshop production. The above situation provides a rare opportunity and a huge potential market for Chinese packaging and food processing machinery to enter the UAE market for product sales and manufacturing

the UAE has not yet formed a machinery production system. Many kinds of machinery are imported, and even many spare parts cannot be processed. This shows that this market is in great need of various imported products. In general, the UAE market needs packaging machinery and food processing machinery for the following products: tall coke cups used in McDonald's, plastic cups of various specifications, packaging barrels of various fast-food boxes, adhesives and other chemicals, packaging boxes for various fruits, fresh-keeping paper, cakes, fish and other seafood, eggs, honey, detergent, fresh milk and beverages, plastic bottle blowing of various specifications, etc. The United Arab Emirates abounds in dates. The experimental machine is driven by a DC motor through a one-stage leather generation. There are about 20million date trees in the country (16million of which are in Abu Dhabi). These trees have many varieties of dates with different colors, tastes and sweetness. After picking every year, some are consumed locally, some are processed and packaged by factories, and some are exported to foreign countries. At present, only 6million jujube trees have been able to bear fruit, accounting for only 30% of the total number of jujube trees. The remaining 70% are still in their infancy, but they will soon enter the fruiting period. It can be seen that there is a huge potential market for the machinery needed for processing and packaging dates

how Chinese enterprises enter the UAE market

to sum up, the UAE market is in great need of Chinese packaging machinery and food machinery. Here, the market potential for changing the toughness of materials is great and the prospect is promising. But how to enter this market really needs serious and in-depth research

the Chinese government implements the "going global" strategy and its relevant policies, which are clear and specific, and supports all powerful enterprises to go abroad and enter the world. Therefore, the question before us now is: how to achieve unity, internal and external cooperation, overall planning and specific implementation. The so-called "unity of mind" means that the state and enterprises should be able to stabilize production, form a unified understanding, and coordinate actions when entering the UAE market. The state provides support and convenience to state-owned and private enterprises through various channels and forms; The enterprise carries out specific planning and operation in accordance with the national guidelines and policies to improve the overall level and product quality. In a period of time, the national competent departments and relevant enterprises have concentrated their efforts and coordinated to jointly build a unified/Greater China brand

the so-called internal and external cooperation, on the one hand, is the association between Chinese enterprises, on the other hand, is the cooperation between domestic and foreign enterprises. Whether joint or cooperative, we must adhere to/proceed from the overall situation, focus on the long term, respect and understand each other, and share interests and risks on the basis of respective inputs and outputs. In order to achieve the expected goal as soon as possible, in the initial stage, we can take the initiative to make the foreign countries more favorable. Through communication and running in, we can familiarize ourselves with the laws, regulations and procedures of the United Arab Emirates, understand the local market demand for similar products, establish a marketing network, constantly develop new products, expand our business scope, radiate to the surrounding countries, and realize transnational operation

for enterprises, they must do the necessary research work first in the specific implementation, and must not do it on a whim. Here is a shortcut. It is suggested that those enterprises that go abroad from Europe should consider: in order to encourage Chinese enterprises to explore the Middle East market, the Chinese government has established some platforms. These platforms have high popularity, good reputation and rich resources in the Middle East, and are an effective way for enterprises to enter the market in the region at low cost, low risk and quickly

source: sinobo

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